content creator news - september 18th

🙅‍♀️ TikTok Ban Updates, YouTube Algorithm, and top trends of the week…

The TikTok saga might be coming to an end, plus the viral trends of the week. Here’s what’s up:

👋 Weekly Tips & Tricks

🤝 TikTok Ban & White House

The White House officially joined TikTok, posting its first videos this week. This move comes as U.S. and Chinese officials struck a tentative “framework” deal to resolve TikTok’s future in the US, likely preventing a looming ban. It underscores how entrenched TikTok is culturally and politically, even amid past security concerns.

🙅‍♀️ Hashtags Myth Busted

Instagram CEO Adam Mosseri confirmed that hashtags no longer boost reach significantly. They’re now mainly for categorization, so creators should focus more on keywords, quality content, and genuine engagement (comments, DMs) to grow reach.

🌪️ YouTube Algorithm Shake-Up

Many YouTubers have reported a sudden drop in views since mid-August, and data points to an algorithm change as the culprit. On August 13, YouTube implemented a new AI-driven age restriction system, which appears to have reduced visibility for some videos (especially on desktop).

Creators noticed that while total views fell, their core engaged audience stayed the same (likes and comments didn’t drop), suggesting YouTube might be filtering out “unverified” or younger viewers

 
🔥 Top Social Trends of the Week


⭐️ Go where the wind takes you: This is a silly trend where the “wind” takes you to your favorite place! This can be a coffee shop, out shopping with a bestie, to the beach and more!

@autumnmarieraphael

right back to scrolling in bed 🤭

⭐️ what are you doing it for?: Using the song Candy by Robbie Williams, users are dancing to the lyrics “and if it don’t feel good, what are you doing it for?” claiming it as their new motto and HECK YEAH!

@lily_bowman5

Do what makes you happy !!!!!!


⭐️ Dance Trend: Here is a new dance trend for our dancers! Using the song confess your love by jiandro follow the dance below and tag us if you recreate it!

@doubledate_official

CONFESS YOUR LOVE VIRAL DANCE TREND! 🩷 #viral #dance #trend @James & Jasmin x @Cadel and Mia

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