🏠 Instagram reels feed, YouTube voice replies, and top trends of the week…

Instagram is getting rid of the home feed? Plus the viral trends of the week. Here’s what’s up:

👋 Weekly Tips & Tricks

🏠 Reels-First Home Feed

Meta is experimenting with a new interface that opens Instagram directly to the Reels tab in select markets. Stories remain at the top, but the Reels feed is now front and center, and followed content is split into “All,” “Friends,” and “Latest” tabs.

This Reels-centric design – first seen in Instagram’s new iPad app – underscores Instagram’s push to compete with TikTok, as Meta noted short videos are fueling its growth (3+ billion monthly users, with Reels reshared 4.5B times).

📖 Read More: Instagram is testing a Reels-first UI in India and South Korea

🫶 #TikTokForGood

TikTok is doubling down on social good initiatives with the launch of its 2025 #TikTokForGood Change Makers Program. The five-month program spotlights 50 creators worldwide who drive awareness for social issues, providing them with training, resources, and networking to amplify their impact.

To support cause-driven creators, TikTok also introduced new fundraising features: users can add donation stickers to videos or put charity links in their bios, and a new in-app Fundraisers hub helps people discover and share ongoing charity campaigns.

📖 Read More: TikTok Doubles Down on #TikTokForGood With New Change Makers Program

🗣️YouTube Voice Memos

YouTube voice replies to comments are being expanded to hundreds of thousands more creators – allowing creators to reply with a 30-second audio note in the comments, which provides a new, personal way to engage audiences.

📖 Read More: YouTube Rolls Out UI Updates, Threaded Comments, Audio Replies and More

 
🔥 Top Social Trends of the Week

⭐️ This transition: Here is a quick and easy transition to one of Taylor Swift’s songs off of her new album “The Life of A Showgirl.” Use it for OOTD’s, MOTD, nails, and more!

@itsgretawilson

I love it even more 🤭👩🏼‍🦰

⭐️ Stop Taling Dirty…: Using the song “Actually Romatic” by Taylor Swift, write something you would love to do but don’t do often. For example, “do you want to make a sweet treat after dinner?”

@stackinfluence

if you have social media, you can get PR products FOR FREE!! here it is NO GATEKEEPING 🫶 even micro influencer can get free products!! if ... See more

⭐️ Baking Trend: Here is a trend for all of the bakers out there! Thanks to spooky season, the movie “Coraline” is the talk of social media. Users are creating button cookies inspired by the movie’s iconic button scene. Tag us if you make these!

@cococyren

introducing my halloween baking series EPISODE 1: coraline button cookies 🪡🖤 i used @AngelSweets recipe with some personal tweaks! 1 cup ... See more