content creator news - may 6th

Author

Stack Influence
May 06, 2025

Yet another social app, YouTube’s plan for long-term growth, and content creator CASH

Content creators are becoming even more sought after by big brands as Influencer marketing is expected to reach $32.55 billion in global market size by the end of 2025. Here’s what else is up this week:

📰 Content Creator News

Another Social Media Platform 😱

Currently in its early phases, OpenAI is planning on creating a social media network that resembles X, with a prototype that focuses on ChatGPT's social feed and image production. It's unclear whether the platform will be integrated into ChatGPT or be a stand-alone software, but CEO Sam Altman is soliciting comments. This move would intensify competition with Elon Musk and Meta, who are also preparing a social media channel for their AI assistant.

Creators…GET YOUR BAG 🫰💰

Creator job opportunities have grown dramatically, surging 7.5 times over the past four years. The Interactive Advertising Bureau reports that creator-related full-time roles are projected to reach 1.5 million by 2024, making creators one in every ten internet-based full-time jobs. This growth is driven by advertising budget shifts, ease of content creation, and a more professionalized creator economy.

YouTube isn’t Playing Games 🎲

YouTube is leveling up its short-form game to compete with TikTok. It announced new creation tools for YouTube Shorts, including a more advanced mobile editor (finally letting us easily reorder and fine-tune clips), the ability to auto-sync video to the beat of music, AI-generated stickers, and enhanced templates. An example: you can type “strong plant with muscles” and get a fun sticker of a flexing potted plant. These upgrades (rolling out now) were timely – they dropped just as TikTok faced a ban deadline, hinting YouTube is eager to court creators if TikTok falters. In YouTube Studio, minor updates like showing upload progress and easier links on YouTube’s TV app were also added for quality-of-life improvement. Overall, Shorts creators should find it easier to make and monetize content on YouTube with these new tools.

🛍️ Weekly Brand Deals (exclusive to stack influencers)

1. Natures Craft – 20% OFF (Advanced Nootropics Brain Support product)
Boost your focus and mental clarity with Natures Craft’s Advanced Nootropics Brain Support. This powerful blend is formulated to enhance memory, support cognitive performance, and fuel productivity—naturally.

🛒 Click the link to get the coupon and checkout on Amazon.com (limited time)

2. Rainforest Bowls – 20% OFF (all products)
Handcrafted from sustainably sourced coconut shells, Rainforest Bowls offers eco-friendly kitchenware that’s as beautiful as it is planet-friendly. From artisanal coconut bowls to wooden utensils and bamboo straws, every piece is designed to bring nature into your home.

🛒 Use Code “RBSTACK20” at checkout at rainforestbowls.com (limited time)

3. Aluminate Life – 55% OFF (limited products)
Infuse your wellness routine with intention and light. Aluminate Life blends crystal healing with aromatherapy to create candles, diffusers, and wellness products that calm the mind and energize the soul. It’s more than self-care—it’s soul care.

🛒 Use Code “SALE555” at checkout at aluminatelife.com (limited time)

4. Aunt Fannie - 20% OFF (all products)
Say goodbye to harsh chemicals and hello to a cleaner clean. Aunt Fannie’s creates microbiome-friendly cleaning and wellness products powered by vinegar and essential oils—safe for people, pets, and the planet. From all-purpose cleaners to pest solutions, it’s a fresh take on healthy living.

🛒 Use Code “PZDLNGMM” at checkout on Amazon (valid until 6/15)

👋 Weekly Tips & Tricks

1. Non-Followers are your ticket to STARDOM 🤩

One big trend in 2025 is the move toward algorithmic discovery over follower feeds. Creators have noticed (and data confirms) that on many platforms most of your reach comes from non-followers. For instance, on X only ~2.3% of people engaging with a post are your followers – the rest are seeing it via the algorithm’s recommendations. Instagram’s feed and TikTok’s For You page similarly prioritize content it thinks you’ll like, whether you follow the creator or not. What this means for creators: content quality and relevance are king. Don’t rely solely on your follower count; focus on making each piece of content engaging enough to get picked up by the algos. It also means building a loyal community (that seeks out your content) is challenging but extra valuable.

2. Small Creators RISE UP 🫵

Brands are increasingly interested in micro and mid-tier influencers who have tight-knit communities, rather than just chasing the biggest follower counts. Recent industry chatter and reports note that marketers value authenticity and engagement rate over sheer reach. It’s a great time for niche creators – a thousand true fans can beat a million casual viewers in terms of monetization. We’re also seeing platforms support this: e.g., TikTok’s Creativity Program (and rumored new rewards) aren’t limited to huge accounts, and Instagram’s creator marketplace helps brands find influencers of all sizes. The trend: influencer marketing is maturing – it’s not the wild west of anyone with selfies and a ring light making bank anymore. Creators who know their audience and deliver consistent quality will stand out, regardless of follower count. If you’re a nano or micro-influencer, pitch your engagement and niche expertise; brands are listening.

3. Consider Live Streaming 📹

For live streamers, YouTube introduced “combo gifting,” which allows a viewer to purchase multiple gift memberships in one go during a stream. Each gift in the combo increases a visible counter, which can hype up the chat and ultimately boost streamer earnings. On the viewer side, YouTube’s new experimental AI video search carousel will start suggesting relevant clips for certain searches (like product reviews or travel tips),and a nifty “hum to search” feature lets users hum a tune to identify a song on YouTube or YouTube Music. Plus, YouTube Premium subscribers got new playback controls (including 2×–4× speed options on mobile). Keep these in mind as they could influence how viewers discover and watch your content.

 
🔥 Top Social Trends

 🎧️ 1. Music

Le Freak - CHIC 🎶

Chest Pain (I Love) - Malcolm Todd 🎶 

MY BUBBLE GUM- RASHEEDA 🎶 

Get Your Free ChatGPT Productivity Bundle

Mindstream brings you 5 essential resources to master ChatGPT at work. This free bundle includes decision flowcharts, prompt templates, and our 2025 guide to AI productivity.

Our team of AI experts has packaged the most actionable ChatGPT hacks that are actually working for top marketers and founders. Save hours each week with these proven workflows.

It's completely free when you subscribe to our daily AI newsletter.

🔹 “The Butterfly Effect Trend: This trend revolves around the concept that small, seemingly insignificant decisions can lead to significant life changes. In this video, Laney reflects on how a minor choice—like attending a particular event or making a spontaneous decision—set off a chain of events that ultimately led to the creation of her beauty brand, Saie

@laneycrowell

From a dream to reality! @Saie 💜 #saiebeauty #fyp #viral #butterflyeffect


🔹 “When someone says…”: This trend pokes fun at that super relatable moment when you’re low-key hinting you wanna join in without straight-up asking. Say a relatable moment and give it a go!


🔹 “Name Trend”: This sweet trend is highlighting the names and nicknames that we share with others. It is just the most adorable trend, seeing what family members and loved ones call everyone 🥹 

@annaxsitar

or matka calls me nanna too 🥲💛

Reply

or to participate.