🤖 Instagram has gone A.I., TikTok’s new app, and the Influencer Marketing TAKE OVER…

Influencers are needed more than ever. Here’s how to keep up:

 
📰 Content Creator News

🤖 Instagram goes A.I.

Instagram introduced AI-generated Story backgrounds, letting creators auto-generate backdrop images that match their photo’s theme. Creators also gained a “Views Over Time” insights chart to track how new Reels perform versus typical reach.

📖 Read more: Instagram New Features Every Marketer Should Know: 2025 Edition
 

📸 TikTok has a new app?

TikTok is rumored to be launching a direct Instagram competitor called “TikTok Photos,” signaling a push into still-photo sharing and intensifying competition with Instagram.

📖 Read more: ‘There could be signs of app fatigue’: TikTok allegedly launching direct Instagram rival

 
🤝 Long-Term Partnerships Pay Off

Data shows that brand ambassador programs (always-on, long-term influencer relationships) delivered the highest ROI for brands this year. For creators, that means there’s big value in securing ongoing brand partnerships (e.g. monthly collaborations or brand spokesperson roles) rather than one-off sponsorships.

📖 Read more: The State of Influencer Marketing 2025

 
🎧 Trending songs of the Week

Arizona Dreaming - From "Il giustiziere di Dio" 🎶 (this has been a popular sound for weeks but still is one the most used sounds on all socials!)

I’m so ATL - Bankroll Ni🎶 

Grow A Pear- Ke$ha 🎶 

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