content creator news - july 29th

Author

Stack Influence
July 29, 2025


📸 Instagram carousels, TikTok sports, Snapchat come back, and songs of the week…

Snapchat may be helpful to some creators trying to make it big. Here’s what else is going on:


📰 Content Creator News

Instagram is experimenting with post analytics that show like counts for individual images within a carousel post. In this test (reported via a creator economy newsletter), likes are tied to whichever frame a user was viewing when they tapped “like.”

For creators, this could reveal which slide in a multi-image post resonated most with audiences – helpful for honing content strategy based on what grabs followers’ attention

🏈 Live Sports are coming to TikTok

TikTok expanded its sports content by partnering with Major League Soccer to stream matches. The platform will air four MLS games live this season, blending social media with pro sports content.

This trial run could open the door for creators to engage new audiences around live sports and event-based content on TikTok.

👻 Snapchat is back?

Snap Inc. is deepening its focus on the teen demographic. It recently acquired a popular student calendar app called Saturn (used in thousands of U.S. high schools) to integrate scheduling and social planning features into Snapchat.

This move could make Snapchat even more of a daily hub for Gen Z, which in turn keeps young audiences engaged with creators’ content on the platform. Brands aiming at Gen Z should watch how Snap weaves in these new functions – it may unlock creative, time-sensitive marketing opportunities (think back-to-school collabs, event tie-ins, etc.) down the line.


🎧 Trending songs of the Week

Up Down- T-Pain 🎶

undressed - sombr 🎶

lovers’ carvings - Bibio 🎶 

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