🤩 “Your Algorithm”, YouTube’s A/B Testing, and the top trends of the week…

YouTube just launched A/B testing for creators…Yes, you should be excited!! Here’s what else you missed:

👋 Weekly Tips & Tricks

🤩 Instagram’s “Your Algorithm”

Instagram introduced a new tool called “Your Algorithm” that gives users insight and control over the Reels algorithm. Tapping a heart-and-lines icon on Reels now shows you a summary of topics Instagram believes you’re into (e.g. “creativity, sports hype, fitness motivation…”).

Users can then mark topics to see more or less of them, and even add interests not already listed. The feed will adjust accordingly in real time.

📖 Read More: Instagram’s new ‘Your Algorithm’ tool gives you more control over the Reels you see

👀 YouTube A/B Testing for Creators

YouTube rolled out the ability for creators with Advanced Features to A/B test up to three different titles and thumbnails (or combinations) on long-form videos.

The system automatically serves each variant to viewers over ~2 weeks and picks the version with the highest watch time – focusing on watch time instead of just clicks, so titles/thumbnails that better match content are rewarded.

📖 Read More: YouTube creators can now test multiple video titles

🤝 TikTok’s Shared Collections

TikTok rolled out two new DM-based features for the holidays – Shared Collections and Shared Feed. Shared Collections let two users jointly save and organize videos into a common folder (both must follow each other to start one) – great for curating ideas or inspirations together. These collections can be kept private or even made public to the TikTok community,

📖 Read More: New ways for friends and families to discover, share, and connect on TikTok

 
🔥 Top Social Trends of the Week

⭐️ “I used to love this hair…”: Use the song “Lady Lady” by Olivia Dean to show your followers your old hair vs. your current hair. A great way for your followers to get to know you better!

@_pommym

my natural hair is so special to me (ofc i still love braids) but my curls are a part of my soul #hairinspo #hairroutine #naturalhairinspo... See more

⭐️ My Christmas Wishlist: The “My Christmas Wishlist” Trend is a silly trend that lets your followers know the things that are bothering you this time of year, and things you wish someone else would take care of.

@sophmosca

Santa can u hear me?

⭐️ This Transition: This trend involves two people; however, you can use it as a transition to anything! We haven’t seen many people use it as a transition yet, so JUMP ON IT FAST!

@benjychavez_

The one and only 🤭 #benjychavez #nina #nyc