content creator news - august 21st

⏰ TikTok’s Algorithm update, Content Creator Webs, and top trends of the week…

TikTok has an algorithm update, plus the viral trends of the week. Here’s what’s up:

👋 Weekly Tips & Tricks

⏰ TikToks new Algorithum

TikTok rolled out a significant algorithm update recently that changes a few key best practices for growth. Creators are encouraged to optimize two things in particular: hashtags and timing.

Using a mix of niche hashtags and broad trending tags is now recommended to help the algo categorize your videos, and posting when your audience is most active is crucial.

🕸️ Repurpose with a “Content Web”

The best content creators take one idea and adapt it into multiple formats across platforms (blog → TikTok, Instagram carousel, LinkedIn post, YouTube Short, X thread) to multiply output with minimal effort.

This strategy not only saves time but also expands your digital footprint, boosting reach by putting your content in front of different audiences across channels.

📌 Are you using Pinterest?

Pinterest’s algorithm update is prioritizing Idea Pins, video Pins, and shoppable content, while traditional static image Pins (the classic pinnable blog images) are getting less reach.

Pinterest wants to be more than an image board – they’re aiming for TikTok/Instagram territory where users stay on platform watching inspiring videos and shopping. For content creators, this means to recover visibility you should mix in short videos and Idea Pins (multi-page posts).

 
🔥 Top Social Trends of the Week


⭐️ Ranking Your Favorite Blushes: This is a trend for our makeup girlies! You first show your actual favorite makeup blushes, then show the person or thing that makes you smile the most in this world. This can be a person, a show, or a pet!

@vanidapplebum

almost 5 years and a baby later - still my fave blush 🥰 love himsss <3 #fyp #blush #blushtrend #favoriteblush #ranking #husbandwife #couple

⭐️ Sketch Artist: This trend is soooo funny. Your goal is to act as a sketch artist and draw the person or thing that someone else describes. We can’t get enough of this trend, so please tag us if you recreate it! @stackinfluence 😘

@daeun.grace

This was so funny oml #fyp #foryou #game #trending


⭐️ “I’m so sorry…” This is a very easy trend to recreate using any niche. On the beat drop, stick out your tongue, contradicting what your cover caption means. This one by @evertess is a perfect example!

@evertess

Say less #homebody #introvert #fyp

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