content creator news - august 19th


☝️Instagram Picks, X Recs, and songs of the week…

Elon says X is better than ever…Here’s what else is going on:


📰 Content Creator News

 
☝️ Instagram Picks?

Instagram confirmed it’s prototyping “Picks,” an upcoming profile feature where users list favorite movies, books, music and more to find overlaps with friends. This focus on shared interests aligns with Instagram’s 2025 goal of sparking more personal connections.

 ❎ X has new Recs for Creators

Elon Musk says X is testing a new content-ranking algorithm powered by his AI startup xAI’s model (codenamed “Grok 4 Mini”). Musk claims the experimental algo is already producing “better” feed recommendations.

🤝 Tip: Foster Community

Short-form vertical video remains king (no surprise), but we’re also seeing a push toward more personal, “friends-only” content discovery. Instagram’s new Friends Reels tab and Maps are all about sharing posts among closer circles, countering the purely algorithmic feed.

The message for creators: fostering community and interaction (e.g. starting group discussions, niche interest content) can pay off as platforms prioritize friend recommendations.


🎧 Trending songs of the Week

Breakin’ Dishes - Rihanna 🎶

It Ain’t Over ‘Til It’s Over - Lenny Kravitz 🎶

Tuesday’s Gone - Lynyrd Skynyrd 🎶 

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