content creator news - april 29th

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Stack Influence
April 29, 2025

🎂 YouTube’s Birthday, Welcoming Edits & New Influencer Storefronts…

It’s YouTube's 20th birthday. Who else feels old 😭 😭 Here’s what else is up this week:

📰 Content Creator News 📰

Meta Launches Edits 🎥

Instagram just launched Edits, its new video editing app built to streamline your creative workflow. Already tested by top influencers, Edits puts all the tools you need to create standout videos in one convenient place—perfect for creators passionate about crafting engaging content.

Happy Birthday to YOU…tube 🎂

Celebrating its 20th anniversary, YouTube has transformed into a multifaceted platform with over 3.5 billion monthly users and $36 billion in annual ad revenue. It now encompasses streaming, Shorts, music, podcasts, and live content, positioning itself as a hybrid of TV and social media.

Best Buy Joins the Influencer Game 🎲

In a move mirroring Amazon and Walmart, Best Buy launched a new Best Buy Creator program with a shopable influencer storefront. Announced April 8, this program lets tech creators curate their own digital storefronts of Best Buy products and earn commission on any sales (with no cap) driven by their content.

🛍️ Weekly Brand Deals (exclusive to stack influencers)


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👋 Weekly Tips & Tricks

1. Instagram tests “Storylines” for Collaborative Stories 📖

IG is reportedly cooking up Storylines, a feature letting multiple creators contribute to a linked sequence of Stories. This could spark new community-driven content – imagine beauty gurus building a chain tutorial or sharing different takes on a makeup challenge together!

2. Virtual Creators & AI Personas on the Rise 🤖

A fascinating trend – virtual influencers and VTubers are no longer niche. According to YouTube’s latest Culture & Trends Report, virtual creators (animated avatars or AI-driven personalities) have gone mainstream, racking up huge engagement. Just 300 virtual YouTubers generated over 15 billion views last year.

3. Community Building is Key 👷‍♀️

With all the algorithm flux, one trend stands out: creators who build a community (not just a following) are more resilient. Platforms are emphasizing community features (Twitter Communities, Instagram Close Friends or broadcast channels, Discord servers for creators, etc.). Consider nurturing a core community off-platform – maybe a Telegram group, Discord, or a newsletter – where you have direct access to your true fans.

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🔥 Top Social Trends

 🎧️ 1. Music

 Sping Into Summer - Lizzy McAlpine 🎶

party 4 u- Charli XCX 🎶 

The Man- Aloe Blacc 🎶 

🔹 “i’m still the same”: This trend offers a nostalgic peek at your younger self versus who you are today—proof that, at heart, we’re timeless, no matter our age 🥹

@spencer.barbosa

🥹9 years of yt🥹 #girls #trend


🔹 “I’m so hungry…”: This trend is telling someone that you are so hungry you could eat something ridiculous. This example is their partner’s friend from middle school. People have also done it to their pets using their other pet’s name and getting their reaction. Give it a go it is HILARIOUS:

@liv_irl

found him on his IG he hasn’t used in years


🔹 The Ice Bucket Challenge is BACK: Yep, you heard that right! This trend was started in 2014 to raise awareness for ALS, but is now trending again to raise awareness for mental health and mental health resources. We nominate YOU, so tag us in your ice bucket challenge videos!

@brookemonk_

The #uscicebucketchallange is rasing awareness for such an important topic. Please don’t be afraid to speak up 🫶 You have 24hrs @Cassie @l... See more

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